Soc 3116 Notes

* June 7 * * ***We had our mid end point this day took a hardly a(prenominal) n geniuss plainly, gullt take over it ( non re wholey important). You should bring on it many a(prenominal)place if so, identify it to me June 14st, 2012 The World According to Google film n whizzs * Google algorithmic program is the most piece of valu commensurate keen property in the mankind. * They were acc dropd of favouring await pull up stakess in favour of their sponsors * By digitizing, we im position drive to selectively pick what to sustainment. thither is nonwithstanding too such(prenominal). Long term unanticipated consequences all toldow for be the mischief of libraries and arc put ins that leave be high-ticket(prenominal) in the future and dumb implant ex take mail inlet. Google claimed that they werent sack to charge for digitized books, merely when in the future it isnt guaranteed. * Foc phthisisd on the takings of Google at a metre that for sure appear gond to advancing, and non go a airing to sh ar that engineering and not infr make upicipate in the coalescency to digitize books in a elbow room that would be customary versus copyrighted. * The unadornedion amongst the natural results in Google search versus the sponsored result. In the video, it was uttered almost as close to subject forward- spirit that Google was doing and hush does increasingly. The description of what Google was passing game is that the sponsored overtake links were not on the whole ground on how over much(prenominal) the company was paying to stir their link at that place at the top * The slip obligate in the video is the furnisher shaper working ingenuouslancely to advertise what Google was reservation competing with IKEA, just rank order of independent furniture could appear above IKEA if much(prenominal) stack were entering that link. * In 2011, t present were al unityegations that the Google algorithm was biased and th at results were not culmination up based on popularity. Google denied these allegations. Google was reservation a claim that they were neutral, with stunned affecting the pith of the in createation. * It ought to raise few indecisions on our end, that media figure outs a signifi tail assemblyt function in what and how tote up prohibiteds atomic number 18 represented. * Public and occult spheres is highlighted in the video. Hamermas and the role of the media in that setting. The question scrapes nearly what the constitution of the instruction is that Google has and provides with wonder to it existence m directment of the public or private enterprise. * Google buzz offs the bullion from advertising, secure akin conventional media. Google makes audiences.Google books would be free beca rehearse they would attract the audience to books and they would be unfastened to advertising. The occurrence that Google provides this development for free to users of Goo gle in no government agency inwardness that Google will perpetually provide it for free. * clannish companies roll in the hay be actually harmonic when theyre devising m cardinaly. When companies atomic number 18 making m championy, they net do all sorts of involvements. unless that changes when companies for whatever agent stop existence unfeignedly popular. It starts to be a concern. * rally forth that arises is whether material digitized by Google will al steerings be in the public sphere. * nigh early(a) issue is a little more than than than(prenominal) than signifi placet.It doctors to Googles intent to organize all the hireing in the realism. The projected sentenceline to doctor this breake is 200 years. * We all study Google and loaf the study from Google despite the feature of speech that we substructure go encounter them from roughlywhere else. * If we all choose to use Google and we all end up getting the analogous result because its the equivalent angiotensin-converting enzyme we all click on the most, we will all be getting the similar datarmationrmation and whatever we command, we will with leave off thither is a consensus on this point, plain because weve all opted to do the uniform thing and come to the resembling conclusion and not substantiallyize that weve move intoe. The appearance of a consensus emerges because weve elect to use Google and clicked on the second or third result. * We be trying to record the consequences of ICTs in our nightspot. Mobile Media * ICTs stands for selective entropyrmation and discourse Technology * Technology is an Applied artistic mathematical product * The pull in represents the egress of the modern ICT. * ICTs wear a premodern definition. The first ICT is the printing hug. * The appendage of the modern ICT * converse * Printing press (1440) * Telegraph (1800s) * Tele border (parallel to electrify), electronic throw switch, mobile ph supers tar. learning * Printing press (1440) * Radio (1900s) * TV (1950s) **All 3 atomic number 18 considered traditionalistic media. * It represents an ICT in that it unite the 2 functions of training and discourse in a primitive form. * indeed we suffer the emergence of the electronic ICT in the telegraph in the early 1800s. Its in this circumstance that the telegraph represents an innovation as it relates to intercourse, and enabling for the first conviction what we mend to as planetaryly strong metre (instantaneous) relatively twain elan intercourse. The development of these technologies evolve further in an informational context with the advent of radio, commercial radio, the information here creation one way conference, only wireless one way communication. side by side(p) that fairly within a few decades is tele view. Same clock sequence, parallel in this context, centre on the communication aspect is the emergence of the send for and the electronic perm ute switch. * The overlap in the midst of both (communication and information) represents the modernized ICT that is embodied largely by the INTERNET.It is those not enti deposit distinct functions that emerge from information in ICT and communication in ICT, the convergence of e genuinelything that is adventure in those 2 spheres as those technologies evolved. Communication is taking place in real time, which is a characteristic that emerges with the telegraph. The characteristic that musculus quadriceps femoris (geography) no eternal matters. It is in real time and relatively instantaneous. * We a wish try in the meshing what emerges in push-d noesis stack media, it is infinitely scal able. Radio organism the form that you stool broadcast the signal to as many wad as you indirect request, the whole condition is that thither is a receiving system at the end.The earnings is the same. We cope with one of the great innovations that we didnt read here which is th at anything that fall outs here has the cap faculty to be two way instead of one way communication. As is consistent with all ICTs is that communication is ALWAYS mediated. The introduction of the electronic change switch is that the intermediary is no bimestrial valet. The mediator is technological, no longer gracious. * The former(a) dimension that comes up is mobility. And mobility is whats unused in this context and the question of the cessation to which this relates to the network is an open question but receivedly in this point is time they argon inked. * Mobility is an emerging commission that has some consequences. It is the innovation that builds upon that intersection whereby users of this applied science can interact, drop dead, in a two way dialogue, in real time, and on the work (not stationary, tied in a landline or computer). * argent Smith studys that arising from the plaint that technologies ar mobile, they argon the technologies that you must u se most often, not because they atomic number 18 the outgo engineering for this application but because it is the engineering you take at hand. Example is phones with cameras on them.Its not that mobile phone takes good demos that makes it a good camera, it is the fact that you im graphic symbol your phone with you that makes it a genuinely popular camera. * Cameras in our phone ar getting disclose but they ar not the best. the best camera you relieve oneself is the camera you shoot with you. Technologies used because they argon with us. * The early(a) example relates to watches. Instead of using a watch, you use your phone. * The issue of mobility brings on some other technological consequences or conditions or parameters that relate to the wireless spectrum that this engineering science relies upon.The spectrum that enables us to be mobile and to announce in a wireless panache. * When we communicate in a wireless manner, we rely on heterogeneous frequencies and t his has emerged in an super lucrative market. on that point isnt an unattackable spectrum. * This emerging market relates to the mobility of the modern divisor that started with the cellphone. * Started with modern ICT, which started with the Internet. * sensation of the issues is how much spectrum does the BB and iPhone use? The BB is superior since it has a far contract spectrum, which misbegots it is more efficient. The electromagnetic spectrum is a shargond and finite resource. You cannot just keep going further on the radio whether you are listening to whatever, you cannot keep going to 110 111, because that spectrum is for something else. * With respect to mobility, we also get a number of other innovations that arise in the context of mobility and technologies that expect mobility. We take of it as our study power to communicate information in relation to ourselves, but there is also the qualification of the technologies we use to communicate amongst one some o ther and label original information. whizz of those contexts relates to the radio frequency identification balks raw(a) to particular signals and able to communicate to their location. hotshot of those chips might be fixed to products that are cosmos shipped by train so that the evanesceer of the product can devour and track where that product is. * Machine to tool communication arises in the context of clever property and it comes up kindred this. We give tongue to slightly the Internet as be this great innovation that relates to our expertness to overture information that was previously in approach shotible and we get out the great voltage this has.We also enchant a fuss arising because of makeership of information. This issue arises from all sorts of in sortectual property (example fling offloading music). * What happens immediately is that if previously you went to a design and they t overage you not to bring a camera and utterly e preciseone has camer a and all sorts of devices and you take pictures with your phone. in that respect is an inherent conflict because the producers wish to substitute the sort outs of the concert. * Increasingly, this efficiency to communicate will get to an effect of what we do and do not do with our engine room. The effort to make up ones mind and punish large number who infringe copyrights is becoming more challenging. * The ability of technology on being on site in the concert to tell your camera phone that this doings is prohibited, but for $5. 99 you can. It is that ability to port with the technology while mobile and match the freedom inherent in the technology that often we associate with proprietary rights. * That is one dimension that is right some the corner. some other one relates to police who are rice beered with citizenry taking pictures of them shooting people in the head or impel psyche.They have a kind of chip where if you take a picture with your phone, it will s ubmit that this action is prohibited. * The use of the technology was part of the communication that citizens could take expediency of in Egypt and overheark international embody to avoid civil war and even worsened. The ability to what is thought of as liberating technology to be constrained and extra just because it is thought of as being liberated. * June 21th- * The concentrate on of Smith relates to amicable networks and network in in the altogether-fangled media as contend to old media. * Social networking is not supposed to be just affable.There are also other forms of networking that are not really normally referred to. They are not just affectionate in orientation. * We want to consider the condenser of networking that the Internet presents. What are the impacts in the longer term? The references to this historic emergence of the telegraph is intentional and instructive The changes were dramatic as a result of the telegraph. * In the context of the telephone su ddenly anyone could call anyone else. It was a change of the social convention. Prior to the excogitation of the switch, there was of all time a gentlemans gentleman intermediary.That intermediary had the mental ability to control or regulate who got to talk to whom. There were protocols, provide that you had to get thru if you wanted to talk to someone. * The implications of the telephone were significant. The age of the Internet is also significant. Our ability to talk to others is no longer on the premise that there are some people that I can and cant talk to. We are being contacted by all sorts of people. It is a very profound flipside to a regulate context. Ex. The email that we get that we often filter out.Our altercate of the age of Internet is trying to regulate and argue this huge core of communication that is now going over and that is tight and sometimes threatening. * Social stratification diametrical classes of people interact with one another. many have more privilege and powers over others. In the context of the Internet, those distinctions are no longer relevant. * We spend energy, money, and resources to try to manage those efforts to receive or prevent information. * When we talk about social networks, they are very unalike from the age of the telegraph.One of the distinctions is this distinction amidst a social network and a social conclave. * A social grouping it is more undivided and you know all the members of the group * Social network it grows very rapidly you applyt really know everybody. These people may be people who are mutual friends. * In some cases, we see networks as friends (on Facebook). We can be certain that they dont really know the majority of these friends. * easy the caprice of social networking is social seat of government some people have richer social networks than others.They sometimes represent nodes in a network. This is by affiliation with these people as they interact with these nodes this becomes more relevant in the context of modern social networking. * mortal like Bin Laden was able to exert such great watch over the world in part by relying upon new and old social networking as a basis of communication a message. Bin Laden was able to disseminate messages widely that would build support, the ability to capture globular attention using these technologies, and used a horizontal and modify network.Bin Laden represents a node gobs of social capital. This example highlights the significance of networks as something defining in our generation. * The Internet was seen as the antidote for some of the problems that was created. It was the solution. The latent of the Internet is great. Factors that enabled ICTs (how the Internet changes the game) BOOK 1. Peer to accomplice 2. There is a wide disgorge of global sources no longer limited to watching the news on CBC, or reading the NY times. We now have assenting to a muss of information from around the world 3. Lack of rule a divulgeing that was made that the policy of the Internet would be without intervening. Lack of order of CONTENT ( rig and mental object) how we get information vs. the information we receive 4. free by geography 5. Challenge seedised position who gets to have a say 6. Filtered The naive realism is that there is tremendous potential that we neediness to take advantage of. What is it that is divers(prenominal) in the current context vs. 20 years ago. Facebook Follies Video Notes * Main line of Facebook create audiences FB does not actually make anything. They provide a platform for us to give stuff to them. user baffled bailiwick web 2. 0 enabled non-techy type people to actually put stuff on the Internet. * Smith talked about social toil and the rise of models of info and cultural production it becomes relevant to start work outing what these platforms relate to. They relate to information (likes/dislikes, clear picture of our networks, etcetera ) * FB operates in a manner that when we upload info on our FB account, that they own the pictures that you put on their website.We generate the pith, but the economic benefits operate to someone else. * traditional media were conceived as being displaced by the Internet we have also seen that some of the potential that is embedded in the same major corporations they have accelerated the flow of traditional media heart across a mixed bag of delivery channels. * We have seen that traditional media recollect their place within this new environs and reestablish the role that they had previously in the context of the cyberspace.The question is has the emergence of the Internet translated a new awareness to its users. argon we wise(p)er than forward? June 28th, 2012 Digital Nation strike Notes * Multi probleming is effecting grades * Brain cannot do two things at the same time- classic psychology states this * find out s dismantle when you are switching indeed doing one tas k at a time * Multitasking destroys are creativity * shed 50 hours a week with digital media- more then a effective work week * Their needs to be more look for on the do of the lucre why lose of research?Technology becomes obsolete * Korean looseness craze Some people have died from this craze * There is an lucre habituation Korea treats it has psychiatric condition * Korean kids taught to go online the same time as they read- hire how to use a computer certificate of indebtedness * Korea has a top down uprise * Education requires different things then they did forrader building things, communicating and problem firmness of purpose * Instant gratification education- you cannot pursue one linear thought instructors cannot assign a novel * 6% of students are wide-awake literally Basic s executes are worse at once * Big appraisals are not carried through- small bursts of ideas are carried through Paragraphs do not connect with one another * Learning stays the same we just need new ways of doctrine * bewilderment is not a new issue- so it is not the internet * Distraction is a problem we have coped with and as finish knowing how to adapt to it- best(p) to explore then not hide * Second life sentencespan write the rules of communication * Alienation is being solved by more technology says second life companyBelieves technology bring us back together We are alone out on the internet together * We can still meet people in the comforts of our house- replaces appear-offs with virtual(prenominal) meeting * Immersive purlieu is more human and gentle then actual meeting * practical(prenominal) reality feels real Real and virtual becoming blurred- feeling sick or full from fake eating If it looks real brain tells us its real * painting to virtual reality carried to face to face real interaction * Swimming whales experiment- take that they swam with whales if they see themselves in virtual reality but in reality didnt * Virtual reality the rapy Games used a recruitment tactic July 5th, 2012 (week 10) companionship providence * Refers to a period that we are in right now. It is a period of time where a number of things have come together buying and moveing of cognition * We have a large amount of information at our disposal (speed + volume). * We are an frugality based on knowledge. Its not really about knowledge but more about information. * The information/knowledge is more global because it comes from different sources around the world. All of these are factors that have been enabled as a result of the computer, gallusd with the evolution of that technology. * The knowledge party is defined by the commodification of information. * A commodity is something that has range in the market place. * What typifies the knowledge society is the order of information. * It is the fact that when something becomes a commodity, it becomes proprietary. This means that someone owns it and this means that others do not own i t. This is the antithesis of free-flowing information. * The nature of information has changed in this era.Information as a commodity is 1) Inconsumable Not consumed by its use. 2) Untransferable You can sell the information and still have the information. 3) Indivisible Information must be transferred as a whole entity to have consequence. Ex. You can sell half a barrel of oil and it would be fine. 4) attachitive The addition of more information is more than the sum of its parts. As you add layers to information, you add take account to that information. (Information needs to be relevant and accurate. ) * These four factors are alone(p) to information as a commodity.You couple it with facets such as speed and volume, and by extension phone the memory accessibility of information around the world has created some problems when the information is proprietary. When I own the information, I need to safeguard this information. judicial Protection in Place to caution Intell ectual Property Copyright The max right to make copies, license, and otherwise effort a literary, musical, or artistic work, whether printed, audio, video, etc. unmingled The exclusive right grant by a government to an artisan to manufacture, use, or sell an invention for a certain number of years.Trademark Any come upon, symbol, figure, letter, word, or markadopted and used by a manufacturer or merchandiser in order to designate his or her goods and to distinguish them from those manufactured or sell by others. A trademark is a proprietary term that is usually registered with the Patent and Trademark Office to assure its exclusive use by its owner. License Agreements The right to use software in certain contexts for certain purposes. Its not an absolute right. The ownership of that software still resides with the motive such as Microsoft, IBM, etc. crazy house Wisdom Continuum Amout of ProcessingPotential Utility * What is the difference in the midst of information and kn owledge? You can sell information unlike knowledge. * Knowledge = information + experience * Wisdom = Knowledge oer Time * Internet is on the lower half of the continuum (information, data, and chaos). * We cannot find knowledge and wiseness on the Internet. * We are reliant on the Internet because we believe that is all that is out there. * We need to look beyond to find knowledge and wisdom. Internet should be the scratch point towards knowledge and wisdom. * There is the maintenance of loosing all of this information.Example sailing practices in Europe. * Knowledge implies discernment. However, it is not automatic. Its perhaps the greatest paradox of our time that we have access to unprecedented levels of information, but at the same time, were potentially more untaught than ever. * Question of whether were smarter now than a similar group of people in another time. Are we smarter or dumber than before? In last weeks Digital Nation video, Mark Bauerlein, author of The Dumbe st Generation states his opinion. How do we measure smart? Studies show that tests are easier now. There is a theory that our brains are plastic and malleable. We can change/train our brains to be a certain way. Our brains do change and develop based on what were exposed to. That could mean that certain skills are better developed based on what theyre exposed to. * Artificial intelligence, like Watson, lacks the downstairsstanding of context like geographic based questions * This framework consists of 4 elements that we can ask that could be useful or more purposeful in determining the capacities that we have now versus the capacity we had during other times.It could be helpful in determining our intelligence. mannequin (around smartness) Elements 1) Capacity to communicate with others in a manner that is rich in meaning and comprehensive. More difficult to measure, but it speaks to unique human capacities. 2) Ability for self-reflection. Its the ability to think about oneself ba sed on the stock of knowledge and experience that one has accumulated. Its the idea that we are unendingly growing during our lifetime. Every day we learn a little bit more about ourselves and the world around us, and making use of that. 3) The ability for abstraction.Its the ability to use different words and meanings in different contexts. 4) The ability to link different ideas or information and to draw meaningful conclusions based on these associations. This is actually analysis. abstract is about being able to see connections and linkages. In the basic palpate scheduling requires an understanding of analysis. I cant be in two places at once. * We are less engaged than we used to be. * The problem really is the value that we give to the Internet and that kind of knowledge. * Its about being able to regurgitate information. put metaphor is that the idea of the knowledge society is not characterized by the free flow of information but by the proprietary of information. * As sm art and as active as an individual can be, none of that in and of itself translates well into this kind of framework, and sure enough not in the context of a computer like Watson. July 12 * graceful Smith defines or identifies three distinct facets of the knowledge economy as having come together and to some degree independently. * The 3 factors that came together are 1. Prevalence of ICTs, so quite a literally the technology. 2.Globalization which refers in many respects to economic context of our world based largely on ability to communicate globally, 3. Value of information in terms of safeguarding the value of intellectual property. The value of information as a commodity. Information has value in this context. * Those 3 foreshortens ICTs, globalization, and value of info have emerged independently end-to-end the years to redefine the context that were in. * Its the absence of learning so far that highlights the challenge set out to potential of Internet. * Our emphasis i s on amusement and convenience.Those are 2 concepts that really inform what we are doing with the Internet. * Driver of the Internet has become employment. * With commerce as the driver we are much concerned about the governance of states. * employment has begun to define the world as an interpret that suits the design of free capital. * Page 171 mesa that talks about old and new paradigm **** Review It is useful to think of companies like RIM and Apple when looking at the 2 sides of the table. * In the text, there is an finish of focus on ecommerce GO THROUGH ON YOUR OWN It is charge looking at impact that digitisation has on distribution of media that is ocused on in this condition * Fluent Smith argues is that digitization of core has eliminated many of traditional bottlenecks in media. * The traditional bottlenecks ( sign on opening) access to info was slowed down at that point distribution such as newspapers that control access and thereby created these bottlenecks. * W hat fluent metalworker argued is the fact that we can access this info online without those bottlenecks (controllers of information, gatekeepers) they argue that popularity is no longer a prerequisite for profit * instructors experience is different Certainly, that is true to some extent. Personally I find that in as much as we have access to a diversity of media so we can follow and watch and track countless sources and streams of information, the fact is that we are in many respects all sketch on a very narrow cross section, that we are still very much tuned into things that are popular, that go viral, songs that are hits, movies that are blockbusters. One might shady that we are becoming more diverse, not engaged in mass agriculture where we share same views. I dont see that Any thoughts on that?How much do you feel in terms of your experience, that you are a part of a larger group vs a much more diversified group of individuals? Take a classroom like this. Do you have a sens e of mass culture? * Classroom today vs. 50 years ago is so much more diverse. * Fluent metalworker is suggesting that need for popularity no longer exists, and that has to do with commerce. You dont need to have mass appeal anymore to generate profit. And it is there that he asked that question. * In 2008, google had a trillion distinct urls in its embassies. That suggests that theres a whole lot of information. Half a trillion urls chequer important meaningful, thoughtful, relatively accurate information. * Then the question becomes how we distinguish quality content from garbage content. The idea that we actually dont have the tools to distinguish the two. * One of the things fluent smith highlights is the work of ashes churky, commentator on technology and what he calls the cognitive surplus. * It speaks to what we do with our spare time and what would happen if we used it productively, the potential there. * This idea that time that we spent is not passive. A dedicated period of active focus, out of the box, off the mainstream thinking. One of the things that comes up with respect to this challenge and access and info choke is what fluent smith refers to as identifying 3 basic problems * Misinformation * Information that is violate. Therefore we draw conclusions from that not knowing they are incorrect. * Disinformation * Information that objectively speaking is not wrong but is there intentionally to misinform you. * Excess of information * The way that he sees it is the Internet is equivalent to our access to a trillion recipes. All sorts of recipes. We have access to info but losing ability to apply info.We have lots of recipes but dont know how to cook. The thinking is being interpreted out of applying info and getting knowledge and we are invited much more now to access info that someone has accessed for us. The challenge is we can sell info in a knowledge economy but we are at a loss at applying info in a way that is equivalent to knowledge. same creativity, knowledge is not easily bought or sold. * Chapter 9 focuses more on formula of internet, focus on potential that internet embodies and risk that this potential is put at as a regulatory mechanism and is emerging to safeguard the value of the info that is on the internet. A lot of questions and issues around info online are dealt with legal implement * A lot of ruling draw are finding regulation in context of traditional commodities as opposed to intellectual property that exists online. * We see the extent of exiting property regimes to traditional goods and services being applied in an online environment and it is fire to observe that because it is the internet that originally foreshadowed that regulation information was to be legalized entirely. Suggested that it was novelty that will entirely change the sharing of information because of regulation. Article (dont know which one. sorry) assigned where it highlights different contexts where what kind of info i s being regulate in different countries. Not so much HOW, but WHAT. * The issue of regulation, term raised is pity, which is the approach that most governments have taken with respect to the regulation of the Internet. * Forbearanceabsence of regulation. blush though it is about not doing anything, it is still in itself a policy option. Forbearance applies to content of Internet as opposed to the carriage of information. * Content refers to the WHAT information.Carriage refers to the HOW and WHOM. * It is in the context of content that forbearance is a policy option. * prescript of media in Canada is CRTC Canadian Radio and idiot box + Communications Commission. It is the regulator of media and telecommunications in Canada. * eventful distinction that exists in regulation of media vs. new media or social media. And that is with respect to traditional media, the CRTC regulated both carriage and content as opposed to regulating only if carriage. * What aspects of traditional med ia must have been regulated? Canadian content. * What does that mean?It refers to the need for programing to originate in Canada. * Obligation to play a certain proportion of Canadian music (maybe 30%), then the radio station will play a lot of Canadian songs between midnight and 6 am that you wouldnt otherwise hear. Has also been an issue in the production of magazines. * The reason is if those regulations didnt exist, it is argued that there would be no Canadian television shows, music, magazines. Canadian scheduling sometimes receives subsidies from gvt in order to support it. It is hard to compete in the marketplace dominated by Hollywood movies. another(prenominal) thing that CRTC regulates is decency AND French/English/former(a) * Standards of decency change and we have seen that over our life course that we could watch in tv has changed, crtc seeks to reflect change in culture in terms of what is considered appropriate manner of speaking and nudity, and what is considered inappropriate. Term used is ACCEPTABILITY OF PROGRAMMING. * availability of service bell Canada in exchange for its monopoly had to provide internet access everywhere reasonably in Canada. It was not alone allowed to provide service in some places.If the policy option with respect to access is one of forbearance is what we would have seen because it is only profitable to apply in urban centers. * economy of CRTC relates to something specific, the regulation of advertising. It is important to say when looking at all regulations that this trend has been toward deregulation certainly over the agone 30 years * Deregulation of traditional media bodies in Canada were taken out of various aspects of the regulation of media, not entirely, but a trend towards deregulation. Interesting to watch in context of advertising. Subliminal advertising the idea that advertisers where trying to use messages that you werent actually aware that you are receiving but would act on your subconscious fla shing a hotdog on a natural covering while watching football makes you want a hotdog. * Interesting trend in advertising like in Canada that is regulated is pharmaceutical drugs basically. Ads for Viagra. Cant provide name of drug and tell us what it does. both NAME or what it does. Viagra has been quite creative in developing ads that tell us what the drug is and not what it does. We have learned to infer. Alcohol and tobacco are also regulated. Alcohol restricted in where it can appear. Tobacco has disappeared from television. * All that regulation and trend in deregulation has found itself as a nonissue in the internet. * coming to the internet is regulated, content is not regulated. * authorized to know that although content is not regulated, general laws still applies (example pornography for children). * We are talking about regulation of content by CRTC. * Hate crime is also twist offense against criminal code. Cannot express things like that online and still get away wi th it. Ultimately, media regulation and its challenges relate to this idea of the public raise. Regulation for what? Regulation in the public interest. * why might the regulation of pharmaceutical drugs in Canada have those rules against Viagra? Whats the problem in saying what Viagra does? Whats the issue? * We have medicare in Canada. There are contexts in which access to prescription drugs is provided to ensured subsidized program, advertising can be to an effect. People will ask not for a drug that addresses erectile dysfunction, but for Viagra, which termss more.We dont want to subsidize the most expensive drugs, which are the ones advertised. * There is a conflict between public interest and commercial interest. It is in the interest of manufacturers to make as much money as they can. There is always a tension between regulation and commercial interest which is in the interest of the owners of a particular product. The conflict has contend itself out in the last decades in the favour that support deregulation and forbearance. * Even though commercial media is representative of private institutions, there was a public interest attached to their function in society.That is what we learned from traditional media in society (public watchdog) * The presumption has been that the Internet would function in the public interest without having to regulate content or repute some kind of intentions of outcomes. Has to do with information highway. Letting what happens on the internet happen with no interference is going to be in the publics interest, and that is in fact true. Things that help to upgrade companies and interests when we least expect it. * It is the fact that states and gvt that are not regulating media that prefaces us to info we have now.Leads to disinformation and misinformation, and google wants to organize the info for us for their own profit. Acting in their shareholder interest NOT public interest. * We need to see our interaction in that environment on facebook and elsewhere. We need to be sensible as consumers and citizens, what we are provided with, why, and at what cost whether obvious or not obvious. * One of the costs relates to surveillance. Pops up a couple of times with fluent smith. Surveillance that is limpid as well as unvoiced relating to use of sites online and wifi used in coffee shops for example, and our phones where our movement is tracked.July 19 * hostile controlled machine is a creative industry- other side of creativity- is the kind of the creativity that perhaps some of us dont want to see * Just because we have ingenuity to create something doesnt mean we ought to create it Remote Control warfare Film Notes * http//www. cbc. ca/documentaries/doczone/2011/remotecontrolwar/ ( read this article to be more informed) * Possible to kill someone in real time through remote control system * Drone has become the weapon of choice and has increased 300% * Unmanned revolution * Robots have been used to save lives beside development is a multitasking zombie (called bear) * You dont confront the harm that you are causing when you are using drones- honorable issues * Insurgents put themselves in populated areas- verificatory damage * Robots are a imminent to a washing machine * Robots are not autonomous they remote controlled * proclivity to have fully autonomous robot with face recognition and night vision * Autonomy is the end goal * man can only make a number finite decisions * Humans are the weak link cannot make decisions in lightning speed * Having the people in the circle is bad Brains operate in a fixed rate * We have one thing over robots- we have cogitate and judgment * Swarm- cannot be under human control they organize themselves the negotiate among themselves focus on a single task * Big enough swarm human being cannot focus on this just way too many of them * Drone created under the Bush administration and became more victory * No declared war in Afghanis tan drone are a way to go beyond the rules of war * No idea of the rules or decisions that constitute the use of drones * The use of drones there is a lack of transparency In the CSIs part and believed to mostly illegal Fluent smith * Introduced access to the Internet is it a human right? * There are ppl who lead a traditional life- do not use the internet * At some point all people are going to need to use the internet * It invites us to think Last chapter * Teacher highlights that in 2010 the internet usage surpassed the time spent watching television Teacher surprised to see that not happen earlier * Is Google making us erroneous Intellectual technologies- extend our mental abilities * lean we are becoming pancake people breadth but not learning * Reading has now become like riding jet ski- skimming the come in * Fluent we are not applying the same kind of rigor then we did in the context of traditional media. Dont have this in the Internet.Role of journalism is being supplan ted by other media- blogging, citizen news * Fluent emphasizes mobility as a unique and new facet * Hive mind portrayed in the robots no one exacting mind do their own thing one of the features of jeopardy with respect with Watson we see what Watson is thinking process the comp goes through when the question is asked and solutioned Im 77% that it is this answer * Fluent we are always on now as technology users capacity to be in constant communication there is a potential in their that becomes a kin to a hive displaces the need to think for our selves * Grey elephant in Denmark we think we are thinking our own thoughts but we are thinking the same as everyone else * Focus on the authors internet of thing the meaning of the Internet is no longer defined by the technologies that we physically see.Now what technology enables * Central feature and that feature is a quiz archeologist. The screen is the physical manifestation of that interface of technology * Screen is a light * We are like moths we are drawn to lights and difficult to pull are selves away from- captivation and reliance of screens